Ravens call off ‘DNA Day’ promotion just hours before home opener




If swabbing your cheek and shipping it off for a DNA test to have the results registered with your name and email in a database sounds sketchy, you aren’t alone.


After initially scheduling “DNA Day” for their home opener, the Ravens decided to postpone the event until later in the season due to concerns Maryland officials, according to an ESPN report.


The scheduled promotion from Bston-based biotech firm ORIG3N deew worries from state officials, namely privacy concerns, and the Ravens opted to postpone the events until such concerns could be alleviated.


“We received an overwhelmingly positive response to the first-ever DNA Day, and we remain committed to our mission,” the company said in a statement. “Since 2014, we have been helping people understand the links between their genes and how their minds and bodies work through our DNA tests and community events. We look forward to continuing our partnership with the Ravens.”


According to the report, Marlynad-based sports privacy lawyer Bradley Shear expressed his concerns over allowing the company to accumulate such information.


“The privacy policy stated that the company could keep any information obtained for as long as they wanted and they could share it in any way,” he said. “Now imagine there’s a crime in the vicinity of the stadium and they give law enforcement the information from Ravens fans whose information was volunteered.”


Even if such a promotion does indeed take place later this season, it’s hard to imagine tons of Ravens fans willing to participate in the bizarre promotion.

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