Despite his reservations about managing mother-daughter politics, Deacon’s feelings on bridal design seemed to have softened as the couture arm of his business expanded. “It’d be a logical place for us to go to and also seeing how popular the Bridal collections in New York are and how much they have grown.”
In 2011, Deacon designed the non-Royal wedding dress of the year, creating a strapless, tiered skirt gown for model Abbey Clancey’s marriage to footballer Peter Crouch. That dress took two months to create. Prices for Giles Deacon couture designs range from £8,000 for a bespoke day dress; the mid-tier eveningwear looks come in at about £24,000, and prices can spiral to £120,000 for extravagant wedding gowns.